Unconscious Bias

Understanding Bias to Unleash Potential™

What is Unconscious Bias?

Every day, your people are faced with countless bits of information while making decisions that range from the pragmatic to the strategic. As they confront more and more information and have to act quickly while considering varying perspectives, your leaders and team members are primed to rely on biased thinking called unconscious bias.

Unconscious biases are a natural part of the human condition. They’re how our brains compensate for overload which affects how we make decisions, engage with others, and respond to various situations and circumstances- often limiting potential and inhibiting performance.

We think we see the world as it is, when in fact we see the world as we are.

- Steven R Covey

Discover more about our Unconscious Bias solution


01. Identify bias

Recognise the impact of bias on behaviours, decisions, and performance.

02. Cultivate connection

Increase empathy and curiosity in personal interactions to surface and explore bias.

03. Choose courage

Explore ways to face bias with courage and create the space where everyone is respected, included, and valued.

Watch One of Our Award Winning Course Videos

When we take time to connect with others, we see there is more that combines us than divides us. Watch All Of Us to understand how much curiosity and empathy meaningfully transforms our interactions.

Winner of Seven Telly Awards for the films produced in Unconscious Bias: Understanding Bias to Unleash Potential™

The power of story to help us understand ourselves and others cannot be overstated.

- Pamela Fuller, FranklinCovey Thought Leader and author of a Leader's Guide to Unconscious Bias: How to Reframe Bias, Cultivate Connection and Create Hight Performing Teams

Manage Your Biases to Better Manage Your Team

Bias is a natural part of the human condition—of how the brain works. It affects how we make decisions, engage with others, and respond to various situations and circumstances (often limiting potential). Understanding bias helps leaders notice and adjust for it, cultivate meaningful connections, and choose courage to make real change and unleash their own and others’ potential.

Read more & download


At FranklinCovey we offer a principle-based and practical approach to identifying and addressing bias in our everyday life.

We do so by going beyond simply raising awareness to helping participants build practical skills that let them recognise bias in action and counter its potentially harmful effects.

Our solution will help organisations that need to:

  • Develop leaders who create an inclusive workplace and address unconscious bias’ impact on decision making.
  • Build a culture where everyone feels respected, included and valued.
  • Improve collaboration between newly acquired groups or existing functional silos.
  • Develop a culture that positively impacts the bottom line.
  • Shift from a compliance-based approach to diversity training to a more action-oriented approach.
  • Close the gap between expected and actual behaviours in how people see and treat each other.

Do you wish to hear more?

If you are curious about how your organization can achieve new and better results with our services and solutions, you are welcome to contact us.